Crafting digital hype For the latest VR event

With virtual reality tech staged to become an increasingly prevalent part of everyday life. Portal 2025 aimed to showcase the latest VR innovations, industry developments and thinking, in one, all-encompassing event, where investors, creators, developers, and enthusiasts could gather to explore the cutting-edge of this exciting industry.

digital hype machine

Portal needed a website that reflected the ambition of the company; a site that clearly communicated the different aspects of the event, with the central goal of generating hype amongst potential investors, future ticket buyers and leading industry figures.

brave new virtual worlds

The Portal website is driven by the metaphor of "Portals as windows into new worlds." marrying the capabilities of VR technology with the exciting newcomer position of Portal as a brand.

Laptop with black screen displaying the text 'A NEW REALITY AWAITS' decorated with pink and blue abstract shapes.

futuristic web experience

The design intentionally leans into motion to mirror the experience of travelling through multiple portals. Allowing users to engage with the VR experience leading up to the event, and showcasing Portal's intetions from the first impression.

Open laptop displaying an interface titled 'Interact & Experience' with sections highlighting 100+ activities, 20+ speakers, 25+ artworks, and 50+ games.

approachable futurism

"I wanted a site that's approachable for all kinds of ticket buyers, to match the intention of the event.

— a playground, not a seminar".

Open laptop displaying a digital layout titled 'NEXT-GEN IMMERSION' with geometric designs, text about virtual worlds, and the years 2020-2025, alongside a floating FAQ sheet about Portal 2025 VR conference on a pink background.

Multiple smartphones displaying colorful informational cards about VR topics like gaming, social VR, AI, and speakers on a beige background.

the outcome

A visually striking, interest-generating landing experience that powerfully communicates the vision behind the event, to investors and customers.

the impact

alex | portal 2025

“I needed a site that grabbed attention, but what you delivered is far beyond my expectations. I don’t need to explain the event anymore; now, I just share the link. Amazing work, and a great experience.”

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