Crafting Digital Hype For VR’s Latest Event

With virtual reality tech staged to become an increasingly prevalent part of peoples lives. Portal 2025 aims to showcase the latest VR innovations, thinking and industry developments in one, all-encompassing event, where investors, creators, developers, and VR enthusiasts can gather to explore the cutting-edge of this exciting nascent industry.

digital hype machine

Portal needed a website that reflected the ambition of the company; a site that clearly communicated the different aspects of the event, even at this fledgling stage, but with the central goal of generating hype amongst potential investors, future ticket buyers and leading industry figures.

brave new virtual worlds

The Portal website is driven by the metaphor of "Portals as windows into new worlds." marrying the capabilities of VR technology with the exciting newcomer position of Portal as a brand.

futuristic web experience

The design intentionally leans into motion to mirror the experience of travelling through multiple portals. Using custom animations and interactions combined with a futuristic aesthetic that aligns with the direction of the VR industry, the design positions Portal as a bold, confident newcomer.

approachable futurism

We wanted the site that's approachable for all kinds of ticket buyers, to match the intention of the event — "a playground, not a seminar".

the outcome

A visually striking, interest-generating platform that powerfully communicates the excitement and innovative spirit of the upcoming event.