Laptop on pink grid background displaying VR event info with text 'THE FUTURE OF VR IS NOW!' and circular blue-pink graphic.
portal
web

Crafting digital hype For the latest VR event

With virtual reality tech staged to become an increasingly prevalent part of everyday life. Portal 2025 aims to showcase the latest VR innovations, industry developments and thinking, in one, all-encompassing event, where investors, creators, developers, and enthusiasts can gather to explore the cutting-edge of this exciting industry.

digital hype machine
Portal needed a website that reflected the ambition of the company; a site that clearly communicated the different aspects of the event, even at this fledgling stage, but with the central goal of generating hype amongst potential investors, future ticket buyers and leading industry figures.
brave new virtual worlds
The Portal website is driven by the  metaphor of "Portals as windows into new worlds." marrying the capabilities of VR technology with the exciting newcomer position of Portal as a brand.
Laptop with black screen displaying the text 'A NEW REALITY AWAITS' decorated with pink and blue abstract shapes.
futuristic web experience
The design intentionally leans into motion to mirror the experience of travelling through multiple portals. Using custom animations and interactions combined with a futuristic aesthetic that aligns with the direction of the VR industry, the design positions Portal as a bold, confident newcomer.
Open laptop displaying an interface titled 'Interact & Experience' with sections highlighting 100+ activities, 20+ speakers, 25+ artworks, and 50+ games.
approachable futurism
"I wanted a site that's approachable for all kinds of ticket buyers, to match the intention of the event.

— a playground, not a seminar".
Open laptop displaying a digital layout titled 'NEXT-GEN IMMERSION' with geometric designs, text about virtual worlds, and the years 2020-2025, alongside a floating FAQ sheet about Portal 2025 VR conference on a pink background.
Multiple smartphones displaying colorful informational cards about VR topics like gaming, social VR, AI, and speakers on a beige background.
the outcome
A visually striking, interest-generating landing experience that powerfully communicates the excitement and innovative spirit of the upcoming event.

Kind words
‍from the client

alex | portal 2025
“I needed a site that grabbed attention, but what you delivered is far beyond my expectations. I don’t need to explain the event anymore; now, I just share the link. Amazing work, and a great experience.”

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