Holeshot Motocross is the UK’s leading motorsports retailer, offering a vast selection of motorsports bikes, gear and equipment. They had big aspirations to become more than a retailer and wanted to expand the business into a complete lifestyle brand for the MX world.
We worked alongside fellow design agency LWDA and development agency Devstars to reinvent the brand identity of Holeshot as they enter the new phase of their business.
services_
[Brand Strategy]
[Logo Design]
[Visual Identity]
[Verbal Identity]
A collection of lifestyle imagery for the Holeshot brand featuring trademark design motifs.
a lifestyle of chasing the thrill_
Developing the Identity
[01]
the holeshot brand represents the businesses commitment to quality and professionalism, whilst promoting the sense of rebellious adventure that is a cornerstone of the motocross lifestyle.
Brand stylescapes combining an evolution of their current visual identity with a sleek, minimalistic direction.
Comprehensive Brand Guidelines covering all usage cases for brand identity application.
building the holeshot branded house_
A Branded House
[02]
holeshot has a vast and comprehensive supply of motorsports products, we wanted to give each of these departments their own time in the spotlight by creating a branded house under the umbrella of the main holeshot brand. logo design by devstars.
Holeshot's brand is differentiated across it's different offerings via unique colours
Sleek, modern packaging design for Holeshot products.
the result: a leading lifestyle brand_
The Outcome
[03]
the brand identity of holeshot speaks to the bold, aspirational qualities of the adventure sports lifestyle and promotes the companies professionalism and dependability in the market.