Dead Man’s Society ‘Grill-Pack’ packaging design.
returning to
pirates without
gimmicks_
pirates without
gimmicks_
Dead Man’s Society wanted to develop an aesthetic that was undeniably pirate themed but also avoided any gimmicky pitfalls associated with pirates in the modern world. Their team strictly did not want to add to the comic relief movie trope of the drunkard, swashbuckling pirate.
Dead Man’s Society craft beer selection.
Dead Man’s Society selection spotlights.
genuine
bootlegger
approval_
bootlegger
approval_
“a logo you would see stamped onto the side of a barrel or used on a wax seal”
With the overarching theme of pirates and the colonial era having been established during early ideation sessions, we had a great foundation on which to build a Brand Identity System.
“If a pirate had their own seal, what would it look like?”
With the overarching theme of pirates and the colonial era having been established during early ideation sessions, we had a great foundation on which to build a Brand Identity System.
“If a pirate had their own seal, what would it look like?”
Dead Man’s Society logo banner.
Dead Man’s Society bar coaster variations.
more than
beer, it's a way
of life_
beer, it's a way
of life_
We wanted to capture the essence of rebelliousness, adventure and freedom in the brand messaging and verbal identity.
Dead Man’s Society’s brand tagline speaks to the rebellious spirit the brand encapsulates.
Dead Man’s Society advertising design.
we are
not like the
others_
not like the
others_
The packaging was designed to reflect the dark, grunginess of the pirate-inspired brand identity whilst being visually striking enough to capture the attention of potential customers.
Dead Man’s Society beer can and bottle label design.
Dead Man’s Society beer can wrap.
the result: a
truly badass
beer_
truly badass
beer_
The visual and verbal identities combine to produce a consistent pirate feel, authentic to the colonial era golden age of piracy.
